Clearer thinking.
Better choices.
Stronger growth.
Senior commercial and marketing support for founders and leadership teams who need sharper direction, stronger propositions and growth that lasts.
Growth gets harder when there are too many priorities, too many opinions and too much activity without enough clarity.
Senior experience, applied where it matters
More than 25 years running marketing and commercial teams — consumer and retail, leisure and heritage, premium and mass — most recently as Chief Marketing Officer at The Royal Mint, leading through one of the most significant periods of change in its history.
Few commercial problems are unfamiliar territory. I work independently now with businesses that want experienced thinking without adding another layer of complexity — brought in to create clarity, focus and momentum, then to leave the business better at deciding for itself.
Ongoing or project-based senior marketing and commercial input: proposition, positioning, customers, routes to market and the growth decisions that sit behind them. Scoped to the question, priced on the engagement.
A lighter, session-based route for experts and passion-led founders. One hour, or three, on your own business. Fixed price, book online.
The decisions that unlock growth
I work with businesses on the moments where stronger commercial thinking changes the outcome. Sometimes the issue is strategic. Sometimes the answer is surprisingly practical. Either way, the starting point is understanding what is really getting in the way.
Understand it, cut the noise, focus
Flexibly — from focused advisory support through to ongoing senior marketing and commercial input.
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1Understand the real issueNot the symptom that made it onto the agenda.
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2Cut through the noiseSet aside the opinions and activity that aren't moving the business.
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3Focus on what makes the differenceA short list of decisions, and the confidence to act on them.
Sometimes one good conversation is enough to see the problem differently.
Turn your expertise into a business that pays
A lighter, session-based service for individual experts, specialists and passion-led founders who want experienced commercial thinking focused on their own business. You know your subject; this is help with proposition, pricing, audience and priorities so the business works for you. Fixed price, booked by the hour.